The more eagle-eyed amongst you will have spotted that Midori's packaging has been updated. We hope you like it.
Since Midori launched 29 years ago, there have been no changes to the Midori bottle or the Midori recipe, which is almost unheard of when you think about how other products keep changing all the time and demonstrates what great packaging we have to last the course this long!
After nearly 30 years we decided that it might be time to tweak the Midori bottle to create a more stylish and feminine look relevant to the modern-day consumer, whilst preserving Midori's unique features. The main changes have been:
- A slimmer, sleeker bottle shape
- A simplified premium front label with a glittering hologram.
In true Midori style we had to celebrate the new bottle and an official relaunch party was held in London at Gilgamesh in Camden Town on 12th April. It was a pretty cool event and you can see what happened by watching this video on YouTube.(Opens in a new window.)
As well as modernising the packaging, we have also reduced the sugar content of the recipe.
refreshingly different